Low-Cost Marketing With Postcards
Copyright 2004 Bob Leduc
http://BobLeduc.com
Here's a simple way you can generate lots of sales leads
...or traffic to your web site. Use postcards. They're
highly effective and very low-cost. Plus, postcards provide
the following 6 unique advantages over most other types of
advertising.
1. Maximum Exposure for Your Sales Message
Postcards are delivered "ready to read". Even people who
usually ignore other advertising will find it hard to avoid
looking at your message when it's on a postcard
...especially if you keep it brief.
With other types of advertising you often lose prospects who
would have been interested in your offer ...but they never
saw it.
2. Simple and Low-Cost
Postcards are simple to produce - and very low-cost. You can
print 4 x 6 inch postcards on your own computer for less
than 2 cents each. Or you can reduce the cost down to about
1 cent each if you print 4 at a time on 8 1/2 x 11 sheets of
card stock and cut the sheets into quarters.
Even postcards printed by a commercial printer are not
expensive ...usually about 4 cents to 8 cents each.
The postage for mailing postcards is low too. In the US you
can send postcards by First Class Mail for only 23 cents.
This reduced postage rate applies to postcards that are at
least 3 1/2 x 5 inches but not over 4 1/4 x 6 inches.
3. Get Immediate Results
Because postcards are simple and easy to use - they produce
results quickly. Often your postcards can be mailed within a
week from the time you decide to use them. You will start
getting replies 2 or 3 days later.
4. Gain Control of Your Sales Activity
Postcards put you in control your sales activity. You can
avoid getting too many or too few responses during any time
period by regulating how many postcards you mail and how
often you mail them.
That means you can quickly boost your sales activity anytime
it slows down. And you can avoid losing customers you can't
handle immediately because you got flooded with too much
activity at one time.
5. No Wasted Advertising Expense
Postcards enable you to spend your entire advertising budget
on your best prospects. You don't have to pay for
advertising to a large audience in order to reach a few good
prospects.
With a little advance planning you can make sure your
postcards only go to prospects likely to be interested in
what you offer ...and who also have a prior history of
acting on offers that interest them.
For example, analyze your customers and make a list of the
characteristics they share. Then call several national
mailing list brokers and tell them what you are looking for.
You'll be surprised at how specific some mailing lists are
today.
6. Can Evaluate Results Quickly
Postcards normally generate 90 percent or more of their
total number of replies within 7 to 10 days. This enables
you to quickly and accurately evaluate the results of
postcard advertising. You'll know in about a week if you can
confidently send more of the same postcards - or if you need
to make some changes.
Don't overlook postcards when you want to generate sales
leads - or web site traffic. They're highly effective, very
low-cost ...and they provide these 6 unique advantages you
cannot get with most other types of advertising.
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
