Postcard Marketing Information

Postcards can drive a high volume of traffic to your web
site and they can generate a large number of sales leads for
you. They're highly effective, easy to use and cost very
little.

A PERSONALIZED FORMAT WORKS BEST

Avoid postcards that look like a magazine ad printed on a
card. You'll get a bigger response if you keep your message
brief and format your postcard to look like a personal
message. Your prospect can't resist reading a postcard
formatted this way for several reasons.

1. It's delivered already opened and ready to read.
2. The message is brief and easy to read.
3. It looks like a personal message.

Personal message postcards are also effective for business
to business promotions. "Gatekeepers" who screen the
incoming mail in many business and professional offices will
usually pass them through to your prospect. And because the
postcard is smaller than the other mail it's usually put on
top of the boss's mail pile. That almost guarantees your
prospect will read it.

I've used these postcards successfully for everything from
developing customer leads to recruiting senior executives.
They always produce a big response for a very low cost.

FOLLOW 3 GUIDELINES TO MAXIMIZE RESULTS

You'll get the maximum number of responses to your postcards
by following three simple guidelines:

1. Personalize the message on your postcard. Include a date
and a greeting like you would in a letter. You can use "Dear
Kim" when you know your recipient's name or something like
"Dear Homeowner" or "Hello Doctor" when you don't.

2. Keep your message brief. Don't clutter your postcard with
too many words or your prospect won't read it. The most
effective postcard announces one major benefit and asks the
recipient to take an action to get more details. For
example:

"You can lose 13 pounds in the next 2 weeks without dieting.
Call me today at 123-4567 or visit abc@domain.com and I'll
prove it to you."

3. Always send postcards by First Class Mail. It costs only
21 cents in the US. To qualify for this special 21 cent
postage rate, your postcard must be at least 3 1/2 inches
high by 5 inches long but not over 4 1/4 inches high by 6
inches long.

IMPORTANT: Use a real 21 cent postage stamp. A postcard sent
with a real stamp generates more replies than the same
postcard sent with postage applied any other way.

TIP: Get self-adhesive rolls of 100 stamps and use them with
the automatic dispenser sold for about $15 in most office
supply stores. It makes the job of putting stamps on your
postcards quick and easy.

EASY TO PRODUCE

You can have your postcards professionally printed by a
print shop or print them yourself on your computer.

One cost-effective method when using your computer is to
print 4 postcards on an 8 1/2" x 11" sheet of standard index
stock paper. Then cut each sheet into quarters to produces
four 4 1/4" x 5 1/2" postcards. 100 sheets will produce 400
postcards for about 1 cent each.

For small quantities print your postcards individually on
the 4" x 6" blank index cards available from any office
supply store.

Personal message postcards are simple and inexpensive to
use. They achieve almost 100 percent readership and generate
a high rate of response. Use them the next time you want to
drive traffic to your web site or generate sales leads for a
very low cost.